Responsible Marketing Policy

At Early Years Expertise, we are committed to conducting all marketing activity in a way that is honest, ethical, inclusive, and legally compliant. This policy outlines our approach to ensuring that our promotional practices reflect our core values, foster trust, and serve the diverse communities we support—especially families, caregivers, and early years professionals.

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Our Commitment

  • Truthful and Transparent

    Clearly representing our services and avoiding misleading claims, inflated outcomes, or exaggerated benefits.

  • Inclusive and Respectful

    Reflecting the diverse backgrounds, cultures, and identities of the communities we serve, including families, caregivers, and professionals.

  • Accessible

    Designed to be easily understood and usable by all, including those with additional learning or language needs.

  • Compliant with Legal and Regulatory Standards

    Adhering to advertising codes, data protection laws (e.g. GDPR), and relevant guidelines for educational and training services.

  • Consent-based

    Only sending promotional emails or messages with proper consent, and offering clear opt-out options at every stage.

Monitoring & Accountability

Building Trust with Our Audience

Marketing Channels Covered

This policy applies to all forms of marketing and promotional activity, including:

  • Website content and landing pages

  • Social media posts, ads, and promotions

  • Email marketing and newsletters

  • Course descriptions and digital brochures

  • Affiliate or partner marketing materials

  • Paid advertising campaigns

  • All marketing materials are reviewed and approved internally to ensure accuracy and tone align with this policy

  • Feedback from clients or partners regarding marketing content is taken seriously and may prompt review or revision

  • Any errors in messaging will be corrected promptly and transparently

Our goal is to build trust, not just traffic. We aim to foster meaningful, long-term relationships by:

  • Communicating with empathy and professionalism

  • Centering the real needs of our clients and learners in every message

  • Listening to feedback and adapting our marketing voice accordingly

Policy Review

This policy is reviewed annually and updated as needed to reflect evolving marketing standards, community expectations, and legal requirements.